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Privacy Policy

This Privacy Policy describes how Fat Not Muscle (“we,” “us,” or “our”) operates the website fatnotmuscle.com (the “Site”) and how we collect, use, disclose, and safeguard information when you use the Site. Last updated: April 2026.

1. Who we are

Fat Not Muscle (also referred to as FatNotMuscle) publishes body-composition and health-related content focused on GLP-1 therapy contexts. For privacy-related requests, contact us at privacy@fatnotmuscle.com.

2. Information we collect

Depending on how you use the Site, we may collect:

  • Newsletter subscriptions: your email address when you voluntarily subscribe to our mailing list.
  • Web analytics: usage data such as pages viewed, approximate location (e.g., region), device type, browser type, and referring URLs, collected to understand traffic and improve the Site.
  • Quiz and segment selections: responses, outcomes, or segment choices you provide through interactive tools on the Site (for example, quiz flows or audience segment preferences), used to personalize content recommendations and improve our services.

We do not intentionally collect sensitive categories of personal information beyond what you choose to submit through the features above.

3. How we use your information

We use the information we collect to:

  • Send newsletters and related communications you have opted into;
  • Operate, maintain, and improve the Site and our content;
  • Analyze usage patterns and measure campaign performance;
  • Respond to inquiries and enforce our terms; and
  • Comply with applicable law and protect the security and integrity of the Site.

4. Email delivery (Amazon SES)

Transactional and marketing emails you request may be sent using Amazon Simple Email Service (AWS SES). AWS processes message content and delivery metadata as a service provider in accordance with Amazon’s policies. We do not sell your email address to third parties for their own marketing.

5. Cookies and similar technologies

We limit cookies and similar technologies to what is essential for the Site to function securely and reliably (for example, load balancing, fraud prevention, or session integrity where applicable). Analytics may use privacy-conscious or first-party approaches consistent with this policy; we do not use non-essential third-party advertising cookies by default.

6. Sharing of information

We may share information with:

  • Service providers who assist us with hosting, analytics, email delivery, and similar functions, subject to confidentiality obligations;
  • Legal and safety recipients when required by law or to protect rights, safety, and security; and
  • Business transfers in connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of that transaction.

7. Retention

We retain personal information only as long as needed for the purposes described in this policy, unless a longer retention period is required or permitted by law.

8. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure; we cannot guarantee absolute security.

9. Your choices and rights

Where applicable law provides rights (such as access, correction, deletion, or opt-out/opt-in), you may exercise those rights by contacting privacy@fatnotmuscle.com. You may unsubscribe from marketing emails using the link in any message we send.

10. Children’s privacy

The Site is not directed to children under 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from children.

11. International visitors

If you access the Site from outside the United States, your information may be processed in the United States or other countries where we or our service providers operate.

12. Medical disclaimer

Fat Not Muscle provides general health and fitness information for educational purposes only. We do not provide medical advice, diagnosis, or treatment. Nothing on the Site replaces professional medical judgment. Always consult a qualified healthcare provider before starting, stopping, or changing medications or care plans.

13. Changes to this policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the “Last updated” date above. Material changes may be communicated through the Site or by email where appropriate.

14. Contact

For general questions about the Site, please start with our Contact Us page. Privacy-specific requests: privacy@fatnotmuscle.com